The Power of Default Values
How gullible are Web users? Sadly, the answer seems to be "very."
Professor Thorsten Joachims and colleagues at Cornell University conducted a study of search engines. Among other things, their study examined the links users followed on the SERP (search engine results page). They found that 42% of users clicked the top search hit, and 8% of users clicked the second hit.
The Power of Default Values (Jakob Nielsen's Alertbox)
Professor Thorsten Joachims and colleagues at Cornell University conducted a study of search engines. Among other things, their study examined the links users followed on the SERP (search engine results page). They found that 42% of users clicked the top search hit, and 8% of users clicked the second hit.
The Power of Default Values (Jakob Nielsen's Alertbox)
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